You’re boring, and that’s why they aren’t buying.
Here’s how to create a elevator pitch so you can:
- Close more sales
- Raise capital faster
- Make your marketing razor-sharp
- Prep for a big exit
Seven steps:
- It’s not about you, it’s about THEM
Stop describing your job or what you sell. Talk about customer outcomes. - Use a proven format as a hook: Who + Pain + Outcome + Unique Mechanism
Example: “I help _ avoid and get using _“
- Storytelling magic: Make a client the hero. Use the next sentence to paint a before-and-after picture of a result a customer got.
- Clarity is king: Pass the “kids’ soccer game” test.
If a random parent can’t take what you said, and tell it to someone else so THEY understand it, simplify further. - Memory hacks: Use rhymes, metaphors, and alliteration. It’ll stick in their heads more.
- The unique mechanism: Give your process for getting customers a result a name that sounds unique and gets them to as “how do you do that?”
- Test and iterate: Always be improving. Don’t just come up with one and never change.
Try different versions and track what works best.
EXAMPLE:
”I help entrepreneurs stop being stuck scale their business using the scientific method…” ← now you know what I do.
See what I did there?
(PS: I’ve got a full training on making your elevator pitch on my YT channel.)