References Done Right
What’s the best way to get glowing references? And as an employer, how do you make sure references are accurate? Here’s the quick hack to making sure you’re upping your reference game.
Growing Wealth: Whose Job Is It?
Diving into why you need to take control of your corporate structure, asset protection, and tax optimization. Even with great advisors, each one of them only has a piece of the puzzle.
Crash Course: Sponsorship Marketing
Sponsorship marketing can be either a great way to get in front of prospects, or a total waste of money. Here’s how to make it work.
Crash Course: Writing a Book for Business Marketing
Writing a business book can be an incredible resource for marketing your company. Here’s how to make sure it’s actually useful (and gets done quickly)
Crash Course: Digital Display Advertising
Digital Display, also known as “banner ads” can be the right choice for some advertisers. But which ones? Dive in with Raj and Hannah as they find out.
The KEEP Series: Bonus Depreciation for Tax Breaks
Bonus depreciation is a key part of lowering a business owner’s tax bill. If you’re not using it, it’s time.
The KEEP Series: What is Tax Optimization?
Raj discusses what “tax optimization” is and how looking at things differently can drastically reduce the tax bill for business owners.
Crash Course: How to do YouTube Advertising
Raj and Hanna uncover what you need to be successful getting started with YouTube advertising
The KEEP Series: Tax Offset Years Create Opportunity
Discovering a Tax Offset Year can give you opportunities for strategic tax planning that you wouldn’t have if you did things the way most CPAs suggest.
Case Study: Bad Website Drives Customers to the Competition
How serious should you be about great website features? Very, as this case study shows. This company has been losing a ton of business to the competition.
Case Study: Avoiding Legal Issues With an App
This app might be in trouble, but it doesn’t know it. Seems like a harmless booking app, but there could be big legal problems brewing if it didn’t handle things right.
Crash Course: Retargeting Supercharges Your Marketing
If you’re not using retargeting, you’re leaving a ton of opportunity on the table for your company. Here’s what you need to know.
Crash Course: Using Marketing Newsletters the Right Way
Newsletters can be a powerful way to increase engagement and sales … and are usually done wrong. Here’s what you need to do them right.
The KEEP Series: Lowering Business Tax with the Invoice-Out Strategy
Using corporate structuring properly allows business owners to legally shift their tax obligation to lower-tax entities. Here’s where you can begin.
The KEEP Series: Licensing Lowers Tax & Protects
This little-known strategy can both protect your company from lawsuits and also lower your tax rate (in some cases, to close to nothing). What is it? A unique combination of corporate structuring and intellectual property Read more…
Case Study: Creating Demand for Selling Your Company
A manufacturer of a safety tracking device for children and seniors is considering preparing for acquisition. How do they create demand for their company?
Crash Course: Using Email To Ramp Business Revenue
Email can be an amazing channel to generate both customer loyalty and sales. Here’s how to turbocharge your email program … Or just launch one if you haven’t yet.
The KEEP Series: How Business Owners Use Loans to Lower Taxes
Debt isn’t a bad thing – in fact, it can be a great thing. Using debt the right way a business owner can lower the tax bill substantially.
Case Study: Private Security Company Launches Marketing to Grow
A private security company has grown organically, now they want to take growth to the next level. What’s the best way to do that?
The KEEP Series: How Business Owners Can Reduce Taxes With Legal Entity Choice
Choosing the right legal entity can be used to reduce taxes considerably. And no, the answer probably isn’t an S-Corp.
Crash Course: How to Podcast Effectively
In this Crash Course on Podcasting, Raj and Hannah uncover keys to running a successful podcast.
Monday Mindhacks: The Peak-End Rule For Customer Success
Did you know that you can totally change a customer’s experience by fixing two little things?
Case Study: Local Direct Mail for Services
If you’re trying to figure out marketing, it’s not always obvious what’s the best way to go. This company is using old-fashioned direct mail – is that a mistake?
Monday Mindhacks: Harness the Proximity Effect
Imagine being able to make your company or product become more desirable, just by putting it next to the right things? It can work … Here’s how.
The KEEP Series: How Business Owners Can Deploy Capital To Reduce Tax
Most business owners don’t know that they can actually invest dollars in reducing taxes. What’s more, the government encourages it. Here’s what you need to know.
Case Study: Marketing a Beverage on Facebook
Food & Beverage is a tough industry with tight margins. How can they successfully market on Facebook?
Crash Course: How To Run Search Ads
If you’re new to search ads, or want to know how to make your company initiative successful, here are the fundamentals an executive should know.
Monday Mindhacks: Use Social Proof to Get Attention
A sure-fire way to attract attention is to use Social Proof. What is it, and how can you use it effectively?
The KEEP Series: Go From Business Owner to Investor
To reduce taxes and build wealth, you need to move from being a “business owner” to “investor” in your own business. It’s a huge mindset change that makes all the difference.
Case Study: Preserving Grandpa’s Business
When inheriting his grandfather’s western bootmaking business, demand generation needs a re-boot. How to respect grandpa’s legacy, but get new business in the door?
Monday Mindhacks: Using Fear of Loss
You can make your customers stick with you longer using this clever psychological tactic – loss aversion.
The KEEP Series: CPAs Miss This Huge Tax Benefit
Most CPAs hunt for tax deductions or do very basic “save on payroll tax” strategies. This misses a strategy which can cut a tax bill in half – or more – if deployed right. Most Read more…
Spanky Moskowitz of AdZombies Will Make Your Ads Shine
Raj interviews AdZombies founder Ken “Spanky” Moskowitz on how to make your advertising impactful, storytelling, and lessons from growing from a business in the bedroom to supporting thousands of customers.
Case Study: Real World Business Goes Virtual
If you’re offering a service in the “real world” and ever wanted to take it online or create an app, this case study is for you. This offline service business is creating an app that Read more…
The KEEP Series: Don’t Fund Your 401(k)
Funding a 401(k) is a bad financial trade for business owners, if you do the analysis. Do you know why the 401(k) was created? The answer will surprise you.
Case Study: Expanding by Opening New Locations
This case study covers how to expand into new geographic areas – whether as a new owned location, or if you’re franchising.
Monday Mindhacks: Chunk and be Remembered
In this Monday Mindhack, you’ll discover how to ensure you – and the points you’re trying to get across – are remembered.
Case Study: Subscription Service Markets to Enthusiasts
Raj and Hannah break down demand generation for a meal prep subscription service that caters to high-performing individuals. How can they grow profitably and smart?
Q&A: Business Matchmaking Platform Strategy
This platform successfully matches people for business meetings. What’s the best way to get traction and position for acquisition?
Monday Mindhacks: Anchoring In Price Negotiations
Wouldn’t it be great to have a magic wand that could make buyers want to pay more? I’d love to have customers want to throw more cash my way … offers to buy the company Read more…
Q&A: Built an App But Need Customers
Raj talks with a founder who built a neat app but doesn’t yet have a userbase. How to begin getting traction?
Case Study: When Competition Eats Your Lunch
When a retailer of kids playground structures is getting crushed by the competition, they’re not sure where to begin. Here’s how to quickly take the lead.
Q&A: Building a New Startup Community
Jonas is building a new community for startup founders, and had questions on how to grow the community, the business model, and how to give value.
Monday Mindhacks: Intro & Status Quo Bias
The first Monday Mindhacks: discover the psychological triggers that create demand for your company & products. Why is it so dang hard to get buyers to change their behavior? I mean, my product is way Read more…
Case Study: How to Fix Stalled Retail Sales
This case study helps a real-world furniture retailer get out of a sales slump with practical strategies to get more foot in the door and more sales in the register.
Q&A: Increase Customer Engagement in SaaS
The key to this SaaS platform’s success is end-customer engagement. How can they make sure users stay involved with the platform?
Case Study: How Can an Apparel Brand Generate Demand?
In this case study, a women’s athleisure brand is looking to break out of just retail and ramp up sales. How should they do it?
Q&A: How to Increase Sales Before Going to Investors
Anton’s company wants to get funding, but can’t answer when investors ask his cost to acquire a customer. In this Five Minute Accelerator session, Raj breaks down how he can answer the question, and what Read more…
Case Study: Growing Service Company Revenue
Services businesses may be easier to start, but growing can be a challenge. In this case study we tackle an IT services business that’s looking to generate business beyond referrals.
Let’s Talk Demand
A quick introduction to what you’ll find here.