Building a personal brand can be one of the most valuable things you do – if you do it right. Here’s how.
Thousands of business books are published each year. Should you be reading them? Is it worth the time and effort? Or are there better things to do with your time?
Does direct mail still work to generate sales? Absolutely, if you do it right.
What’s the best way to get glowing references? And as an employer, how do you make sure references are accurate? Here’s the quick hack to making sure you’re upping your reference game.
Diving into why you need to take control of your corporate structure, asset protection, and tax optimization. Even with great advisors, each one of them only has a piece of the puzzle.
Sponsorship marketing can be either a great way to get in front of prospects, or a total waste of money. Here’s how to make it work.
Writing a business book can be an incredible resource for marketing your company. Here’s how to make sure it’s actually useful (and gets done quickly)
Digital Display, also known as “banner ads” can be the right choice for some advertisers. But which ones? Dive in with Raj and Hannah as they find out.
Bonus depreciation is a key part of lowering a business owner’s tax bill. If you’re not using it, it’s time.
Raj discusses what “tax optimization” is and how looking at things differently can drastically reduce the tax bill for business owners.
Raj and Hanna uncover what you need to be successful getting started with YouTube advertising
Discovering a Tax Offset Year can give you opportunities for strategic tax planning that you wouldn’t have if you did things the way most CPAs suggest.
How serious should you be about great website features? Very, as this case study shows. This company has been losing a ton of business to the competition.
This app might be in trouble, but it doesn’t know it. Seems like a harmless booking app, but there could be big legal problems brewing if it didn’t handle things right.
If you’re not using retargeting, you’re leaving a ton of opportunity on the table for your company. Here’s what you need to know.
Newsletters can be a powerful way to increase engagement and sales … and are usually done wrong. Here’s what you need to do them right.
Using corporate structuring properly allows business owners to legally shift their tax obligation to lower-tax entities. Here’s where you can begin.
A manufacturer of a safety tracking device for children and seniors is considering preparing for acquisition. How do they create demand for their company?
Email can be an amazing channel to generate both customer loyalty and sales. Here’s how to turbocharge your email program … Or just launch one if you haven’t yet.
Debt isn’t a bad thing – in fact, it can be a great thing. Using debt the right way a business owner can lower the tax bill substantially.
A private security company has grown organically, now they want to take growth to the next level. What’s the best way to do that?
Choosing the right legal entity can be used to reduce taxes considerably. And no, the answer probably isn’t an S-Corp.
In this Crash Course on Podcasting, Raj and Hannah uncover keys to running a successful podcast.
Did you know that you can totally change a customer’s experience by fixing two little things?
If you’re trying to figure out marketing, it’s not always obvious what’s the best way to go. This company is using old-fashioned direct mail – is that a mistake?
Imagine being able to make your company or product become more desirable, just by putting it next to the right things? It can work … Here’s how.
Most business owners don’t know that they can actually invest dollars in reducing taxes. What’s more, the government encourages it. Here’s what you need to know.
Food & Beverage is a tough industry with tight margins. How can they successfully market on Facebook?
If you’re new to search ads, or want to know how to make your company initiative successful, here are the fundamentals an executive should know.
A sure-fire way to attract attention is to use Social Proof. What is it, and how can you use it effectively?
To reduce taxes and build wealth, you need to move from being a “business owner” to “investor” in your own business. It’s a huge mindset change that makes all the difference.
When inheriting his grandfather’s western bootmaking business, demand generation needs a re-boot. How to respect grandpa’s legacy, but get new business in the door?
You can make your customers stick with you longer using this clever psychological tactic – loss aversion.
Raj interviews AdZombies founder Ken “Spanky” Moskowitz on how to make your advertising impactful, storytelling, and lessons from growing from a business in the bedroom to supporting thousands of customers.
Funding a 401(k) is a bad financial trade for business owners, if you do the analysis. Do you know why the 401(k) was created? The answer will surprise you.
This case study covers how to expand into new geographic areas – whether as a new owned location, or if you’re franchising.
In this Monday Mindhack, you’ll discover how to ensure you – and the points you’re trying to get across – are remembered.
Raj and Hannah break down demand generation for a meal prep subscription service that caters to high-performing individuals. How can they grow profitably and smart?
This platform successfully matches people for business meetings. What’s the best way to get traction and position for acquisition?
Raj talks with a founder who built a neat app but doesn’t yet have a userbase. How to begin getting traction?
When a retailer of kids playground structures is getting crushed by the competition, they’re not sure where to begin. Here’s how to quickly take the lead.
Jonas is building a new community for startup founders, and had questions on how to grow the community, the business model, and how to give value.
This case study helps a real-world furniture retailer get out of a sales slump with practical strategies to get more foot in the door and more sales in the register.
The key to this SaaS platform’s success is end-customer engagement. How can they make sure users stay involved with the platform?
In this case study, a women’s athleisure brand is looking to break out of just retail and ramp up sales. How should they do it?
Anton’s company wants to get funding, but can’t answer when investors ask his cost to acquire a customer. In this Five Minute Accelerator session, Raj breaks down how he can answer the question, and what Read more…
A quick introduction to what you’ll find here.