Sick of being on the revenue rollercoaster?

$50,000 one month.

$87,000 the next.

Then back down to $42,000.

That was my reality my our old firm: revenue all over the place

It was chaos

But then, I had a crazy idea

What if we did something unheard of? This was a law firm. What did law firms NEVER do?

A subscription model

We flipped the script and offered clients a fixed monthly fee

REGARDLESS of how much work they sent us

Yes, we’d do unlimited work for a fixed fee

(people thought we were nuts)

But guess what?

It worked

Like, really worked

(no, we didn’t get crushed with work, because of how we priced)

But here’s where it gets really exciting…

We started with clients paying an average $2,000 – $3,000 monthly.

Flipping over to subscription, over the next two years we took our average to $11,000 – $19,000 monthly retainers

This wasn’t just a billing change

It was a business transformation

We became predictable

The lesson:

Don’t be afraid to break industry norms

Test crazy ideas

The biggest opportunities lie where others fear to tread