I Was Burning Money Until I Found This Scaling Method

I used to run my business like 99% of founders do. And it was costing me a fortune.

But then I discovered what the top 1% do differently – a completely contrarian approach to scaling that changed everything.

This method helped me exit companies for over $40M. And I wish I’d known it sooner.

When I launched my marketing agency, I was CONVINCED I knew what customers wanted.

I was dead wrong.

For TWO YEARS, I hemorrhaged cash like I had a trust fund to burn through. Wrong services. Wrong audience. Wrong messaging.

It was like trying to sell beach umbrellas during a blizzard. Painful. Expensive. Pointless.

Sound familiar?

The 99% Scaling Method (That Fails):

This is why most businesses fail. Full stop.

The 1% Scaling Method (That Works):

The secret weapon of the most successful entrepreneurs isn’t genius or hustle – it’s SCIENTIFIC TESTING.

I’m not talking about the “let’s see what happens” approach. I mean rigorous, methodical experimentation that eliminates guesswork.

Think of experiments as your business GPS – showing you exactly where to go without the price tag of a wrong turn.

Would you rather:

Seems obvious, right? Yet most founders skip this critical step.

My 3-Step Testing Framework:

Directional Tests – Is this idea even in the ballpark? Or should I toss it before wasting serious cash?
Statistical Tests – What’s the probability I have a real winner here?
Revenue Tests – What happens when I pour gas on this fire?

Analyze everything with the cold precision of a scientist. No emotions. Just data.

It doesn’t matter what:

The ONLY opinion that matters is from someone who pays you money.

This approach completely transformed my business outcomes. It can do the same for yours.

P.S. – if you want to know how to scale without voodoo and gurus, I write and make videos about using the scientific method in business.

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