I think of myself as a scientist.
And I think of my business like a science lab that I run experiments in.
But most business owners don’t know how to run tests in their business.
Here is how to fix that:
Why do you have to test?
Many business owners don’t test anything at all.
They rely on their gut instinct and past experiences.
They believe they know what works and what doesn’t.
They keep spinning their wheels.
The solution?
ITERATIVE testing.
Every business has bottlenecks, and every bottleneck can be solved by testing.
Want to increase your conversion rate but don’t know which landing page to use?
… Test a few variations, pick the winner, and iterate.
Want to expand your product line but unsure which products will sell?
… Test a small batch, analyze the results, and make data-driven decisions.
The beauty of iterative testing?
It allows you to make small, incremental improvements that compound over time.
You don’t need to bet the farm on one big idea.
Instead, you can continuously optimize your business, one test at a time.
The key is to focus on one variable at a time, keep the tests small and manageable, and let the data guide your decisions.
By embracing iterative testing, you can break through plateaus, solve bottlenecks, and unlock new growth opportunities.
(I just used this to turn $500 in tests into $3.9M in revenue at one of my companies)
If you are sick of running on the business hamster wheel.
Grinding away but not going anyway.
Start testing your business functions and the way will become clear
