Are you leaving money on the table with your pricing strategy?

Are you leaving money on the table with your pricing strategy?

You’re leaving a LOT of money on the table.

Here’s how I increased profits by 13X in just two years (and how you can do it too) in just 4 steps:

STEP 1. Understand the advertising-marketing-sales triangle

There are three places you can invest:

  • Advertising: Using media you don’t own (e.g., Google ads)
  • Marketing: Everything in your world (e.g., your website, emails)
  • Sales: Converting interested prospects into paying customers (sales reps or cart pages)

Depending on your product and market, right now one of them is the biggest lever. So now we:

STEP 2. Find where you are on the pricing seesaw

Low-price (<$500): Marketing-heavy approach High-price (>$5000): Sales-heavy approach

Avoid the “no man’s land” of pricing…
$500-$5000 customer value is the hardest to scale margins. The pricing starts to meet resistance, but you can’t afford sales resources to close. Possible but you’re making it hard on yourself. If you feel stuck move prices up.

STEP 3. Focus on what moves the needle based on the pricing see-saw in step 2, PLUS how many sales you’re making now:

  • High-value and <10 sales/month: Double down on marketing
  • High-value and >30 sales/month: Optimize your sales process
  • Low-value and <100 sales/month: Redouble your marketing efforts
  • Low-value products and >1000 sales/month: Fine-tune your sales funnel

STEP 4. Test, learn, and iterate

Don’t just copy. Use the scientific method:

  1. Evaluate
  2. Experiment
  3. Elevate

Real-world example: I took my agency from $599/month to $25,000/month per client. How? By constantly testing and refining my pricing and offer.

This approach works for ANY business. It’s not about random price hikes – it’s about finding the sweet spot where value meets profitability.

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