THE BUSINESS UNLOCK

The System for Predictable Scale

Most business books are about solutions that worked once. This book is about solutions that always work—the universal principles that enable companies to survive and thrive.

They’re like Newton’s laws. It doesn’t matter where you live or when you live, force is always going to equal the product of mass and acceleration. If you know that, you can apply it to whatever physical problem you’re facing—whether to diagnose those problems or to solve them.

This methodology will do more than make your business run better. It will help you rediscover the joy of building, the joy of tinkering, the joy of playing and experimenting. It’ll help you fall in love with your business and the work you do.

“The truth was, I didn’t have a real business: I couldn’t take a break, and though I didn’t have a spare minute to think about it, the business was unsellable. I didn’t think there was a way out. But there was. I just needed to remember two things I’d learned as a child.”

“The truth was, I didn’t have a real business: I couldn’t take a break, and though I didn’t have a spare minute to think about it, the business was unsellable. I didn’t think there was a way out. But there was. I just needed to remember two things I’d learned as a child.”

Most business books disrespect the reader. We plow through 300 pages of redundant examples, stories we don’t care about, and the author stroking his ego – when the book could have been a blog post.

I wrote this to give you an easy-to-digest instruction manual for your business, delivered in the most practical way possible.

I’ve used the principles in these pages to advise micro-businesses and Fortune 100 companies. I’ve used them to start, grow (and find solutions to painful problems in) five of my own businesses. It’s the book I wished I had 30 years ago when I started my career. 

… and in just a few pages I’ll give you a map to jump around to the parts of this book that will make the biggest difference for you right now.

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