Your Product Will Change, But Your Promise Should Not Falling in love can cause you to make poor choices. That goes for business, too. Many businesses become so enamored with their product (or service) features that they lose sight of why customers buy in the first place. In their quest Read more…
I was completely failing at my first business. I was yet another small firm saying “big firm quality at small firm prices” … and prospects weren’t biting. Why? It was BORING. Here’s how I fixed it: Brands walk a fine line between communicating key information and fading into the background Read more…
In my eCommerce business, we lose money acquiring every customer. I did the same thing at my agency. And even today, I’m looking for ways to lose more money. Insanity? No, an understanding of how marketing REALLY works. Marketing Drives Results, Everything Else is a Cost “The purpose of business Read more…
You’re grinding to get more customers. Cold calls, social media, sales sales sales… But despite running yourself ragged, new customers still seem painfully slow to come. What if I told you there’s a way to dramatically multiply your customer count without burning yourself out? What if I told you that Read more…
I’m going to share how you can sell for higher amounts by just changing how you present your price. I’ve personally sold everything from cheap $1 goods to $50,000/month high-end services to $400,000 software. The way I show pricing to customers means I sell more, for better margins. It’s because Read more…
What if finding new customers wasn’t so hard. What if it was just a matter of looking in different places? Here are seven ways that we expand the customer bases for our portfolio companies: ONLINE/OFFLINE: Are you an online business? Look to move offline. On the other hand, if you’re Read more…
I’m constantly getting pitched by agencies telling me they’ll get me more leads and sales. If you hire them, you’ve hired an interior decorator for a house that’s on fire. Here’s why I ignore Agency Spammers, and how I learned how to Scale Without Sales: The Hard Sell Agency Spammers Read more…